Jun 19 2013
Jollibee’s 35th Anniversary Travel Exhibit “Buhay Pamilya” Goes to Davao
In celebration of its 35th anniversary, Jollibee shared over three decades’ worth of family togetherness and milestone moments through a traveling exhibit titled “Buhay Pamilya” with the Davaoeños in Abreeza Mall last June 6.
“Buhay Pamilya” relives Jollibee’s success story – from its humble beginnings as an ice cream parlor in Cubao to becoming what is now known as the family’s second home for memorable bonding moments. The exhibit, which is specially dedicated to Filipino families, had many interesting and exciting things in store for members of all ages.
Aside from depicting Jollibee’s inspiring story, it also featured the many reasons why Jollibee continues to touch millions of lives, here and abroad, such as its famed products, milestone and international stores, and growing family of mascots and celebrity endorsers. Also included were stories of how Jollibee gives back through its advocacy programs.
Internet sensation and proud Davaoeño Bogart the Explorer visited and took a tour of the exhibit during the launch in his hometown. “The year I was born, 1985, was the year Jollibee became the number one fast-food chain in the Philippines,” he said. “When I was young, whenever I got high grades in school, I would ask my parents for a Jollibee treat. I always get the two-piece Chickenjoy with extra rice, sundae, and a large drink.”
“As a kid, I would always request for Jollibee Spaghetti whenever I get sick. It never failed to make me feel better,” shared YouTube sensation Bogart the Explorer.
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